This is a high-level connection opportunity. If you do not have contacts directly in this space, build out your referral team. Cold calling Doctors will NOT work.
Pro Players Pitch
Team, this information is to help you talk about our Wound Care Program and how to keep the conversation (pitch) easy. We want to introduce the program and focus on basic/general information. Talk about the products without getting into details and specifics. Talk about the business part of the program without speaking about money or benefits. Remember the objective, we are referral representatives (not sales reps) trying to get the person on a sales call.
Keep in mind, Cold Calls or emails Do Not Work!
Please use the below as an outline, make this your own.
Dr. do you do Wound Care? Hard to Heal Wounds, Chronic Wounds?
If, yes. Introduce the company & ask for a Clinic Call.
If, No. Where & who do you refer your patients?
Doc, would you help me out with your colleague. Not just an introduction, please ask him for a few minutes to speak us in person or on the phone.
Introduce yourself to a warm lead
“My name is Gary and I am part of an NFL Alumni business group and their wound care program”
OR
“Hey Doc, I’m here to speak with you about Wound Care. They’ve selected a group of NFL Alumni, like me, to introduce their wound care program.”
Introduce yourself anyway you want to and make easy and simple. We recommend using your NFL experience, it gets attention.
Introduce the Program
The wound care industry has drastically changed in the past several months. Our industry experts are up to date, aware of the changes and prepared for additional changes in the future.
We have developed a unique, one-of-a-kind program that provides a solution for treating all hard to heal/chronic wounds. Our program puts you (the doctor) and your patients first.
We’ve done this by partnering with a half dozen wound care companies, now you have options on the products you can use on a patient. The options cover; every type of wound, size of wound and stage of a wound. All of the companies we work with are on YOUR approval list and now there are no limitations to helping a patient with a hard to heal/chronic wound.
Our assurance program is included to reduce the risk and exposure of using these types of products. We verify that the products you use on a patient are approved. The approval not only covers the product and patient, it also covers you (the doctor) and your location.
We have also partnered with Nancy Morgan, Leading expert in wound care. She has trained over 250,000 people, certified over 15,000 people and has CEUs in wound care. We are integrating her app to assist doctors with treatment protocols, wound documentation and education.
The introduction should be easy and focus on the main topics. Make this your own.
More on the Company & Program
The two most important factors of our company are, 1. Patient Care 2. Compliance.
We are a solutions-based program giving doctors options for treating hard to heal/chronic wounds.
Again, simple and general information about the company that relates to business operations.
Ask for the Clinic Call
Doc, can you jump on a call and tell me what you think of our program?
OR
Doc, your helping people every day with serious wounds, I figured you would want to hear about our program and how we’re helping doctors help all their patients.
Every Doctor won’t be able to schedule when you ask but, (very important) get an introduction to his primary nurse. Get his/her name. More times than not, the primary nurse controls the Doctors schedule/life.
Be prepared for Questions
Doctor, wound care is a highly regulated industry and we are working with very compliant companies. On the call, our experts will be able to answer any and all questions.
What exactly are your products? Amniotic Membranes.